Innocent Smoothie Creative Brief

As part of a Research, Data & Insight project, I formed this creative brief which could be used by Innocent to better understand their position in the market, their current values and competitors and ultimately this creative brief would be the starting point for a new Innocent campaign. 

Innocent Smoothie Infographic

This infographic was created as part of a Research, Data & Insight project, in which I looked into the brand Innocent. I researched the brand's values, their positioning in the market and how audiences perceive them. 

Innocent Smoothie Persona Development 

Continuing on with my project on the Innocent brand, I developed a persona development and target audience planning presentation. This presentation is an insight into the ideal Innocent consumer and focuses on how best to communicate with them, their interests and what Innocent can do for them. 

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