Major Project Work - RSPCA

During my final year at university, I completed a major project, which focused on encouraging people between the ages of 25-35 to adopt an animal from the RSPCA, as research carried out shows that this is the age group least engaged with animal charities. I chose to focus on the RSPCA as they are a well-known animal charity, but depsite this, they still have the same issues as other, smaller animal charities regarding animal adoption. Below is some of the work that I completed as part of my campaign to encourage more people to understand the benefits of animal adoption, for all parties involved. 

Infographic

Poster Series

Leaflet 

Top 10 Tips

Press Release

Optimisation Guide